
EUROPEAN RUNNING BUSINESS CONFERENCE 2019
Date
06-08 September 2021
Location
Prague, Czech Republic
Street: Pobrezni 1
Hilton Prague Hotel
ABOUT
The second edition of the European Running Business Conference will be held at Hilton Prague Hotel in the Czech capital city from 6-8 September 2021. Here organisers and suppliers of running events from all over Europe and the World, will meet and learn from top minds in the industry and each other.
REGISTER BOOK HOTEL Are you the organiser or supplier of a classic road race, a cross country race, a trail run, a beer mile run, an obstacle race or maybe a color run? Are you working for an Athletics Federation or the Media? If so, this Conference is for you.
Join us in Prague in September 2021!
To get tools and guidelines to improve your race experience
To get inspired about how to increase your number of participants
To network with other organisers, media, federations and suppliers
To share & learn best practices from the industry leaders
PROGRAMME
Arrival & Accreditation
Pre-Conference Speed Dating
Plenary Session - Ballroom
Moderated by Geoff Wightman and Mara YamauchiOpening of the Conference
Plenary Session - Ballroom
- Jean Gracia, European Athletics
- 4 Topic Ambassadors to be presented:
-
- Erica Larson on race digitalization
- Staffan Movin on race operations
- Sarah Rowell on runner experience
- Jakob Larsen on business case
Digital Running Revolution & Runner Experience RUNNER 2.0
Plenary Session - Ballroom
- Claude Ruibal, Infront Sports & Media AG, Senior Vice President | Digital, Production and Sports Solutions
Mix and Mingle Coffee Break
Ballroom Foyer
New Audiences & Trends: Whoâs Running Next? AUDIENCE 2.0
Breakout Sessions
Ballroom:
Rich Harshbarger, Running USA CEOFlorenc 2:
Chris Robb, Mass Participation WorldKarlin 1:
Katrine Gribel Vorum, DAF & Royal RunKarlin 2 & 3:
Paco Borao, AIMS President
Mix and Mingle Coffee Break
Ballroom Foyer
10min Pitches by Innovators INNOVATION 2.0
Plenary Session - Ballroom
- Camiel Slaats, MYLAPS Sports Timing CEO
- Marc Freudweiler, GivenGain Foundation Executive Director
- Eitan Hefetz, Pic2Go CEO
- Charlotte Melchert, World's Marathons CEO
- Nico Decurtins, iRewind
- Thomas Bachofner
Moving from Sponsorship to Ownership SPONSORSHIP 2.0
Plenary Session - Ballroom
- Paolo Lanzarotti, Asahi Breweries Europe Group CEO
- Remco Barbier, NN Group Head of Branding
- Michel Schrama, MYLAPS Sports Timing
Mix and Mingle Coffee Break
Ballroom Foyer
Event Management Optimization RACE DAY 2.0
Breakout Sessions
Karlin 1:
Guy Horne and Karel Jonak, How to spend wisely to create successful TV production & distribution for your eventKarlin 2 & 3:
Rich Harshbarger, Sustainability, battle you cannot afford to looseFlorenc 2:
Charlotte Melchert, Digitize event operationsBallroom:
Michel Schrama, Christiaan Hesselink and Lotte Jacobs, Learn how to create the ultimate sustainable, live and digital event experience from the NN Zevenheuvelenloop
Sport Technology Start-Ups Panel Discussion powered by SportsTechX
Plenary Session - Ballroom
Networking Lunch Offered by European Athletics
Running as Experience Industry EXPERIENCE 2.0
Breakout Sessions
Karlin 1:
Staffan Movin, Lidingoloppet on Trail and Off-roadKarlin 2 & 3:
Greg Broekmans, GOLAZO on Urban trail & OCRFlorenc 2:
Raoul Spronken, Running Tours conceptBallroom:
Richard Herstek, All runners are beautiful
Search for the New Business Models GROWTH 2.0
Plenary Session - Ballroom
- Jakob Larsen, DAF & Copenhagen Half
- Sam Renouf, Motiv Group CEO
- Tim Hutchings, TV Athletics Commentator EUROSPORT
Thank you note by the European Athletics
Plenary Session - Ballroom
- Libor Varhanik, European Athletics Vice-President
- Marko Vasic, European Athletics
Departures to Start Line of Birell 10K Prague Grand Prix 2021
Race Guests Hospitality Zone and Dinner Offered by RUNCZECH
Race Day Workshops on Technology, Content and Planning
Breakout Sessions
Florenc 2:
Milana Baslerova, Ruud Dankers, Robin Koster and Taylor Host, Enhance the race day experience with a SmartMedal, make it personal with Artificial Intelligence and increase your sponsor valueKarlin 1:
Eitan Hefetz, Race day digital content sponsorshipKarlin 2:
Thomas Bachofner, Chairman of the Board of Datasport Ltd. Switzerland
Runner Experience Workshops on Activation, Health and Awards
Breakout Sessions
Florenc 2:
Marius Mare, Racing for change a growing your event alongside the next generation of runnersKarlin 1:
Ondrej Mitas, Run for Health projectKarlin 2:
Jaromir Urgalski, Modern FormsKarlin 3:
Daniel Ashworth, Ashworth Awards
Mix and Mingle Coffee Break
Mezzanine
Meet & Greet Individual Meetings with Leading Organizations
Breakout Sessions
Florenc 2:
IAAFKarlin 1:
AIMSKarlin 2:
European Athletics
Departures
All speakers available for individual meetings in dedicated meeting rooms
CHECK OUT THE HIGHLIGHTS FROM THE CONFERENCE 2017!
SPEAKERS
REGISTRATION FEE
REGULAR
01.06. - 31.08.2021.
€ 495
- CONFERENCE DELEGATE PACKAGE
- Accreditation for participant
- Entry to all Conference Sessions and Workshops
- Welcome Bags with Goodies
- Welcome Dinner offered by European Athletics, Friday, 6 September 2021
- Lunch offered by European Athletics, Saturday, 7 September 2021
- Race Guests Hospitality zone and dinner offered by RUNCZECH, Saturday, 7 September 2021
- MyLaps Morning Run, Saturday, 7 September 2021
- Birell 10K Prague Grand Prix 2021 Bib Number (optional), Saturday, 7 September 2021
- Accommodation
BRING YOUR TEAM IN!
01.06. - 05.09.2021.
- € 550 YOUR TEAM OF 2
- € 750 YOUR TEAM OF 3
- € 970 YOUR TEAM OF 4
- € 1190 YOUR TEAM OF 5
- € 1290 YOUR TEAM OF 6
- Accreditation for all participants
- Entry to all Conference Sessions and Workshops for all team members
- Welcome Bags with Goodies for all team members
- Welcome Dinner offered by European Athletics for all team members, Friday, 6 September 2021
- Lunch offered by European Athletics for all team members, Saturday, 7 September 2021
- Race Guests Hospitality zone and dinner offered by RUNCZECH for all team members, Saturday, 7 September 2021
- MyLaps Morning Run for all team members, Saturday, 7 September 2021
- Birell 10K Prague Grand Prix 2021 Bib Number for all team members(optional), Saturday, 7 September 2021
- Accommodation
FINAL
01.09. - 05.09.2021.
€ 495
- CONFERENCE DELEGATE PACKAGE
- Accreditation for participant
- Entry to all Conference Sessions and Workshops
- Welcome Bags with Goodies
- Welcome Dinner offered by European Athletics, Friday, 6 September 2021
- Lunch offered by European Athletics, Saturday, 7 September 2021
- Race Guests Hospitality zone and dinner offered by RUNCZECH, Saturday, 7 September 2021
- MyLaps Morning Run, Saturday, 7 September 2021
- Birell 10K Prague Grand Prix 2021 Bib Number (optional), Saturday, 7 September 2021
- Accommodation

CONTACT US
+41795371139
E-mail:
For Corporate Entries:
conference@european-athletics.org
For Event Partnerships:
marko.vasic@european-athletics.org